Hello, I´m Roberto A. Arrucha 💪
Founder &
I help US and European companies, especially digital and tech-enabled, enter and grow in Mexico and Latin America. The right partners, not guesswork. Founder & Director of Pro-Latam.
Some of My Projects 🌍
Mexico
Project: Eco-Villages Mexico. A leading sustainable project in the shores of the highest volcano of North-America
Spain
Project: AI-Lawyers. Justice For All powered by AI.
Austria
The New Global School. World-Class Events & Education for companies and organizations.
Rwanda
Project: Imagine WE, Powerful Children's Books for Africa's New Generation of leaders.
Morocco
Project: Essaouira Camp. A new vision for a community building camp in the Sahara desert.
Kenya
Project: Living Positive, Empower HIV-positive women to thrive as entrepreneurs.
What can I do for you? 🛠️
As Founder and Director of Pro-Latam, I help US and European companies, especially digital and tech-enabled, enter and grow in Mexico and Latin America. The right partners, not guesswork: a warm network built over 15 years, not a database. Ready-to-go services, plus working with me directly:
📊 Market Entry Report
Get the picture: competitive landscape, legal, tax and regulatory map (T-MEC, IMMEX), entry-route options and 5 pre-vetted partner candidates.
🛬 Soft-Landing Program
Land and connect: warm introductions to vetted partners, distributors and customers, legal, tax and hiring coordination, and one point of contact.
📈 Growth Partner
Grow with a partner: ongoing business and channel development, priority market intelligence and cross-border support across the Spain and EU corridor.
🏛️ Public Sector & Investment Promotion
Attract investment and connect with foreign investors across the Spain, US and Europe to Mexico corridor. Offices in Madrid and Mexico.
🤝 Work with me directly
1:1 advisory, speaking, board seats and personal collaboration. Book a time with me.
My numbers 💰
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Years of Experience
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Sales growth for clients
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Markets
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Annual Reach on Social Media
What my clients say ❤️
"Roberto, besides being a great person, is a professional committed to the future and the development of a better society. His efforts to promote the development of companies oriented towards sustainability, climate change, and internationalization make working with Roberto inspiring."
Fernando Flores
Director, CleanTech Hub
"Honestly, the training exceeded my expectations, as it was incredibly interesting, and that rare case when I did not follow the time. Thank you Roberto A. Arrucha! I liked everything related to the work on the project. Everything is super! Keep up the good work!"
Svitlana Olieinikova
COO, Ukrainian-Swiss Business Association
"Roberto has an intelligent, efficient, and enthusiastic way to communicate with people."
Julio Alejandro
"Exceptional Talent" - UK Government 2021
"Since we partner with Roberto, our marketing efforts have increased dramatically. We are so glad to keep cooperating."
Asetila Koestinger
Director, WeDo5
"Knowing Roberto, I am fascinated by his and his team’s commitment. Their approach to go to the field where things are happening to learn and understand the local needs and situations, so that they can tailor their actions to those needs, is the best recipe for a successful intervention."
Billy Batware
Co-Founder, Regional Academy on the United Nations
"It was a nice experience with Roberto, good content, and fun activities. I recommended working with Roberto for people with ongoing initiatives or who want to boost their businesses."
Gabriela Liñan
Director, Europe Consulting Group
"Roberto, besides being a great person, is a professional committed to the future and the development of a better society. His efforts to promote the development of companies oriented towards sustainability, climate change, and internationalization make working with Roberto inspiring."
Fernando Flores
Director, CleanTech Hub
"Honestly, the training exceeded my expectations, as it was incredibly interesting, and that rare case when I did not follow the time. Thank you Roberto A. Arrucha! I liked everything related to the work on the project. Everything is super! Keep up the good work!"
Svitlana Olieinikova
COO, Ukrainian-Swiss Business Association
Trusted By
My background and skills 🧠
From a law classroom in Veracruz to boardrooms across four continents. I am a Mexican business developer with a Law degree and an MBA, who lives between Mexico and Austria and turns cross-border ambition into real market entry. Fifteen years building bridges between Europe, Latin America and the world, one trusted relationship at a time.
4 continents, 10+ countries
Between 2010 and 2015 I lived and worked with startups and social entrepreneurs across India, Vietnam, Thailand, Kenya, Rwanda, Morocco and Czechia, focused on entrepreneurship, international business and education.
Between Mexico and Austria
Today I live between Mexico and Austria. From 2015 to 2026 I was based between Vienna, Berlin and Madrid, where I founded Pro-Latam to promote investment and trade between Europe and Latin America.
Law degree and MBA
Anáhuac University. A legal mind with a business engine.
First Latin American professor at PCTE, India
Teaching Business at the PCTE Group of Institutes, the best business university in Northern India.
A warm network, not a database
Fifteen years of relationships built in the field. Over 200,000 followers across social media, and every year I host the Latin American Leaders Awards, gathering 400+ top leaders from Latin America.
United Nations "Fascinating" entrepreneur
Recognized by the Regional Academy of the United Nations, 2018.
Specialized across the fields that drive cross-border growth:
Plus 100+ digital tools for sales, CRM, analytics, marketing and project management, including the latest AI:
Awards & Recognition 🏆
An acclaimed professional whose innovative work has garnered recognition from premier award institutions.
Skoll at Oxford
Social Innovator
The Times of India
Creative Excellence
1MillionStartups
Top Contributor
Hive Europe
Positive Energy
United Nations
Fascinating
Nat. University of Vietnam
Powerful