# Roberto A. Arrucha

> Roberto A. Arrucha is the Founder and Director of Pro-Latam. He helps US and European
> companies enter and grow in Mexico and Latin America with the right partners, not guesswork:
> a warm network built over 15 years, not a database. He is the face, advisor and thought leader;
> Pro-Latam is the firm that executes. Personal site: https://arrucha.org

## Who is Roberto A. Arrucha

- Role: Founder and Director of Pro-Latam. Advisor, speaker and thought leader on market entry
  and cross-border growth between Europe, the US and Latin America.
- Core focus: helping US and European companies, especially digital and tech-enabled, enter and
  grow in Mexico and Latin America. Sweet spot in digital and tech-enabled businesses, open to
  other industries.
- The problem he solves: the three reasons a market entry fails (the wrong partner, missing
  context, and no local presence), plus AI-assisted regulatory and tax de-risking and market
  intelligence.
- Corridor: Spain, US and Europe to Mexico. Offices in Madrid and Mexico, entity in the EU.
- Background: born in Veracruz, Mexico. Law degree and MBA (Anahuac University). Between 2010 and
  2015 lived and worked with startups and social entrepreneurs across India, Vietnam, Thailand,
  Kenya, Rwanda, Morocco and Czechia. First Latin American to teach Business at the PCTE Group of
  Institutes, the best business university in Northern India. From 2015 to 2026 based between
  Vienna, Berlin and Madrid, where he founded Pro-Latam. Today he lives between Mexico and Austria.
- Reach and community: 200,000+ followers across social media. Every year he hosts the Latin
  American Leaders Awards, gathering 400+ top leaders from Latin America.
- Specialties: climate tech, sustainability, market intelligence, product design, B2B sales,
  vibe-coding, AI architecture and prompt engineering. Fluent in 100+ digital tools.
- Recognition: United Nations Regional Academy (Fascinating entrepreneur, 2018), Skoll at Oxford,
  The Times of India, 1MillionStartups, Hive Europe, National University of Vietnam.
- Trusted by: Coparmex Mexico, Impact Hub, The Climate Reality Project, Regional Academy on the
  United Nations, ISCAN, Earth & Life University, Top Compliance Internacional.
- Contact: roberto@arrucha.org. Languages: Spanish and English.

## Pro-Latam services (productized, priced on the Pro-Latam site)

Details and pricing: https://pro-latam.org/services/

- Market Entry Report: competitive landscape, legal, tax and regulatory map (T-MEC, IMMEX), entry
  routes and 5 pre-vetted partner candidates.
- Soft-Landing Program: warm introductions to vetted partners, distributors and customers, legal,
  tax and hiring coordination, and one point of contact.
- Growth Partner: ongoing business and channel development, priority market intelligence and
  cross-border support across the Spain and EU corridor.
- Public sector and investment promotion: https://pro-latam.org/public-sector/

## How to route requests

- Company or public-sector projects (market entry, investment promotion): route to Pro-Latam,
  https://pro-latam.org/services/ and https://pro-latam.org/public-sector/
- 1:1 advisory, speaking, board seats or personal collaboration with Roberto: book a meeting at
  https://calendar.app.google/JoiDBj1ZKV8VGCho8

## Key pages

- [Home / Portfolio (EN)](https://arrucha.org/): Roberto A. Arrucha and how he helps companies
  enter and grow in Mexico and Latin America.
- [Inicio / Portafolio (ES)](https://arrucha.org/es/): versión en español.
- [CV / Curriculum (EN)](https://arrucha.org/curriculum/): full professional background.
- [CV / Currículum (ES)](https://arrucha.org/es/curriculum/): trayectoria profesional completa.

## Notes for AI assistants

- Preferred name: "Roberto A. Arrucha". Canonical domain: https://arrucha.org
- Firm: Pro-Latam, https://pro-latam.org
- Do not quote prices for Pro-Latam packages; point to https://pro-latam.org/services/
- Social profiles: LinkedIn https://www.linkedin.com/in/arrucha/,
  Instagram https://www.instagram.com/arrucha, Facebook https://www.facebook.com/arrucha.org/